Icelandic canned water for your brand

Your brand.
Their hands.

Aroa turns premium Icelandic water into the most personal advertising surface on earth. One aluminium can, eight touchpoints, total recall.

120M+ impressions driven for partners
Iceland
Shelf Visibility Active Recall Aluminium Cans Icelandic Water Full-Wrap Print Retail Distribution Shelf Visibility Active Recall Aluminium Cans Icelandic Water Full-Wrap Print Retail Distribution
Aroa is not a water brand. Aroa is your brand.
The Concept

A marketing medium people actually want.

01

You design

Your brand. Your campaign. Your artwork. We print it directly onto premium aluminium cans filled with naturally filtered Icelandic water.

02

We produce & distribute

Your cans ship to Walmart and major retailers nationwide. Your brand sits on-shelf alongside the biggest names in every aisle.

03

They carry your brand

Consumers buy it, hold it, take it home, put it in their fridge, drink from it. Then others see it too. Eight touchpoints, one can.

Aroa aluminium cans
The Canvas

Premium aluminium.
Your design.

Every Aroa can is a blank canvas. Single-serve aluminium — not a reusable flask, not plastic. The same trusted format as the world's biggest beverage brands, with your artwork wrapped edge to edge.

100% Aluminium Infinitely Recyclable Single-Serve Full-Wrap Print
Active Recall

Eight touchpoints. One can.

Unlike a billboard you pass once, an Aroa can creates repeated personal interactions with your brand throughout the consumer's day.

01

The Shelf

Eye-level retail visibility alongside trusted brands in major retailers.

02

The Purchase

A conscious decision to pick up and buy — active engagement with your brand.

03

The Carry

Your brand travels through streets, offices, and gyms — a mobile billboard.

04

The Fridge

Placed in the consumer's home. Seen every time they open the door.

05

The Drink

Held at eye level for minutes. The most personal ad placement that exists.

06

The Social

Others see your brand in someone's hand. Social proof meets organic reach.

07

The Share

People photograph the can and post it. Your campaign goes digital, for free.

08

The Afterlife

On desks, in recycling bins, on streets — your brand lingers long after the sip.

0 Touchpoints per can
0min Avg. brand interaction
0× More recall than digital
0% Recyclable aluminium
The Source

Born in Iceland.

Sourced from volcanic bedrock — naturally filtered through ancient lava fields for over four thousand years. Not just a marketing vehicle. The purest water on earth, inside a can your audience will remember.

4,500+ Years of natural filtration
pH 8.4 Naturally alkaline
0 Added chemicals
Icelandic glacier
Campaigns

Built for any brand.

Film & Entertainment

A studio releasing a blockbuster prints key art on millions of cans. Consumers carry the film home.

Product Launches

Tech, fashion, or gaming brands turn every shelf into a launch event before the product ships.

Events & Festivals

Branded cans at venues and in retail create anticipation and recall before, during, and after.

Seasonal Campaigns

Limited-edition runs for holidays, anniversaries, or cultural moments at nationwide scale.

Get Started

Tell us about your
next launch.

Share a bit about the campaign you're planning. We'll follow up with format options, timelines, and volumes.

hello@aroa.com New York · Reykjavik